Designing e-commerce clothing website is not just about creating a website to sell products, but a nice online shopping experience. This wide guide drives us through best practice.
Sales of US e-commerce continue to reach new heights in 2018. Worldwide, e-commerce will continue to put out specific benefits with a value of $ 2.3 trillion.
But does one e-commerce clothing webdesign make a victory over another?
Many causes determine the overall success of an e-commerce site including product quality, brand recognition, shipping costs, return policies, reliability and customer service. However, thoughtful user experience design is also important to give customers a satisfactory, friction -free experience. This will not only convert potential clicks to real e-commerce transactions, but will return to customers repeatedly.
There is a comprehensive e-commerce to create a complete website for e-commerce with examples.
Design e-commerce for trust and security
First and most importantly, it is important to design a website that shop owners think they can trust.
Most shop owners
Privacy is concerned about and whether the site will protect its personal information by providing a secure transaction. If the site does not feel reliable, they will only choose to shop elsewhere.
Here are some ways that will communicate relieves:
Includes business observation:
Provide general information
Pictures of people behind business
Contact information
Link to social media
Frequently Asked Questions (FAQ) page
Publish store policy and make sure they are not very difficult:
Shipping and Return Rules
Underline the return process and what products can be returned
Provide easy access to a privacy policy covering the store’s personal and financial
Information (this is important)
Write in regular language and avoid legal or internal policy jargon.
Share product reviews. Provide product reviews to help shop owners understand more about the product; This will help reduce anxiety and they can provide large e-commerce UX. Take it a step forward by offering product reviews cards with additional information about reviewers. This step can help make it easier for shop owners to make it easier for others’ opinions.
Use a safe server
Stores hope their personal information will be safe while buying online. SSL (Secure Socket Layer) Certificate confirms the identity of a website and encrypt information that must be safe. This is an essential sign that indicates that the cash register is safe. Assign shop owners that their data is preserved by implementing SSL and displaying SSL certificates.
Add recognized confidence
A confidence seal confirms the validity and security of a website. Some trust companies even add an extra layer of security by offering some insurance if the transaction comes out of fraud. Using a recognized confidence seal assures potential store owners for a secure transaction process, increases sales and provides better e-commerce UX.
E-commerce site designide
The appearance and feeling of a website is the main driver of the first impression. Research concludes that people will decide whether or not they like a website.
Here are some important tips on e -commerce:
Follow the brand identity.
The brand should be clear on the site. Choose colors that indicate the brand and set the style to clarify what kind of products are there
Sold. Make sure the brand experience is in line with all canals online, in the store or mobile device. This will help to have a strong brand relationship.
Adopt visually hierarchy
The most important material should be displayed over the board. In some cases, it is better to use a small white room to bring objects than to push the important material under the board.
Don’t do on design
Limit font formats such as font face, shape and color. When the text looks too much as graphics, it will be wrong for an ad. Use text and background colors with high contrast and background to make the material as much as possible.
Stick to the familiar symbols
Use symbols or symbols that are easy to identify. The unknown icons will only confuse shop owners. A good way to avoid possible confusion is to provide labels for the icon.
Avoid the popup window
The popup window is a distraction. Although they have valuable information, shop owners are more likely to reject immediately – whenever they want, it is difficult for shop owners to find information again.
The importance of friction-free e-commerce site navigation
It is a way to be friction. Navigation is about how easy it is for people to move around the site, find what they see and finally take hold. Experience of e-commerce clothing design should be comfortable, so shop owners do not fall from halfway into the process.
Here is simple navigation for some e -commerce website design tip:
Well -defined product categories
The top navigation levels must show the set of categories that provide the site. Group products in categories and subcontinions that make sense. Category dimensions work best as single words that describe the range of products, so that store owners can scan through them and immediately understand what they represent. This is the best for navigation on user testing of websites that are large as a large e-commerce UX as there is an important make-or-break feature on the site.
Product search
Simply put, if the store owners can’t get the product, they can’t buy the product – create a search feature that helps them easily find them what they look like:
Unseconded. Place the search box on each side and in familiar places. The box should be displayed, quickly recognizable and easy to use. The standard post pages are in the upper right or top center of using the search box, or on the main menu.
Support all types of questions. Search requires all types of questions such as product names, categories and product characteristics, as well as information related to customer service. It is a good idea to include a test search -querry in the entrance area to propose shop owners for the use of different tasks.
A discovery is automatically full functionality
Auto-full efficiency makes it easy for shop owners to find out what they look like and increase the sales capacity by suggesting things in the field they are already seeking.
Let the results crop and filter. Shoppers order the search results based on different criteria (best suppliers, highest or lowest price, product rating, latest goods, etc.) and also eliminates items that do not fit within a certain category.
Filtration product
The more options are given, the harder it is to choose it. Help shop owners find the right product by using filters. This will help them limit the choice and jump directly into the desired product range.
Product Quick View
A “fast scene” reduces the time it takes to find the right product by eliminating the unnecessary side load for shop owners. Usually, the product details appear in a model window on the page that appears. Don’t try to view all product details, instead, bring a full product page link to see all the details. In addition, remember to include a prominent “add to the cart” button “from the wish list”.
Special offers
Stores always seek special offers, discounts or best offers. Exclusive offers are shown so that the shop owners know about them. Although the difference in value is not so great, the psychological feeling of saving money creates the illusion of having an overhand.
E-commerce product page design
For outstanding e-commerce UX, when shop owners successfully discover the product they want, know them about the product. Design a product page that creates an experience similar to a shopping experience in the tradition by incorporating many images, detailed descriptions and all other useful and related information about the product. Let’s look deeply at what it means.
Provide great product pictures
With e-commerce, shop owners can touch, feel or try. Instead, everything depends on what they see online. This is why it is important to provide images of the product that clearly show all aspects of the product. Here is a checklist for the right product images:
Use a white background. The background for product images should not distract or struggle with the product. A white background works best as it allows the product to stand out and works with almost all style or color choices.
Use large high quality images. Good pictures sell products. High -quality pictures capture the store owners’ interest and show them what they buy. Due to large pictures, shop owners zoom up and check a product in the right detail.
Use different types of images. Show the product from several different angles and include close -up to provide more complete spirit of the product. A 360-degree scene, where they can move the product around, is a good way to give an experience to physically go to the store and get involved in it.
Our e-commerce clothing website is the next wave of this experience
Use the video. The video has the opportunity to provide a lot of information in a short time. Use a video to view the product in use and to provide more and more functional information as much as possible.
be consistent. Use images that correspond to many pages and also correspond to the appearance and feeling of the rest of the site. All this will look clean and untouched. The main product should be the same in all areas of the resident, for example in the product’s highlights or painted product section.
Provide the correct amount of product information
Provide detailed information about the product to the store owners so that they can make an informed purchase decision. Show availability, options for different sizes or colors, dimensions, a size diagram, used material, total costs, warranty and much more. The smaller the questions they have about a product, the more likely they can act.
Appoint motivation design
According to the principle of dissemination, humans have a high value on an object that is rare, and it is a low value of those that are plentiful. Create a sense of craving in the sales process, which shows resolution – tell how many products are left, gray out sizes sold out, or show the time limit for sale. The spread will motivate potential buyers to take action.
Fast uses companies advanced psychological research, and to do more engagement and shopping, were used as art in a science. Motivation design in e-commerce is a very effective way of acting more.
- Show related and recommended products
- Show similar products that shop owners may like to work well with current products, or products that others have purchased. This can be displayed on a product description page or in shopping carts and will help shop owners guide products that meet their needs, potentially encourage them to continue shopping-a great way to overcome the related products.
Shopping Cart Design
- Shopping carts are required because this is where the shopper undergoes their selected products, makes final decisions and continues to the checkout. The primary goal of a shopping cart is to lead shop owners to the checkout. Below is proposed to design a user -friendly shopping cart and will encourage shop owners to buy further.
- Use a clear call-to-action (CTA). The primary box box button must be there to take measures on the shopping cart side. Use bright colors, many clicked areas and simple languages to make the box button visible, straight and easier to use.
- Provide adequate response. Make sure when a product is added to a shopping cart, it is immediately and clearly confirmed. Stores are confused by inadequate response, such as showing inconsistent confirmation text. A good idea is to use animation as the movement attracts the human eye.
- Use a mini cart widget. Let the shop owners add products to your car without leaving the side, using a mini -basket. This also lets them navigate, find and add more products. Mini Cart Widget should always link to Helside’s shopping cart.Show related and recommended products
- Show similar products that shop owners may like to work well with current products, or products that others have purchased. This can be displayed on a product description page or in shopping carts and will help shop owners guide products that meet their needs, potentially encourage them to continue shopping-a great way to overcome the related products.
- Show product details. Showing details such as product names, images, shapes, colors and prices in shopping baskets helps shop owners remember each product, as well as comparing products. Disconnect products back to your full product pages in carts so that store owners can undergo more details if necessary.
- Make the trolley easily editing. It should be easy to reach the ability to remove details such as removal, later storage or shape, color or volume.
- Avoid unexpected shipping costs and surprise of taxes. Unexpected shipping cost is one of the main reasons why shop owners leave their shopping cars. Keep the shipping option with accurate calculations of costs and do taxes, and postpone the date of expected delivery.
E-commerce box design
- A stylish and trendy design does not determine a successful e-commerce clothing website, nor does it necessarily provide large e-commerce UX. The success of e-commerce is measured only by the completion number
- Purchase. Here are some ways to create a well -designed box page, which will contribute to a successful conversion:
- Provide different payment options. When it comes to paying, different shop owners have different priorities. To expand the customer base, and to fulfill their orders to make it easier for shop owners to complete multiple payment options (conditional on target groups).
- Keep it easy. Reduce the number of fields and steps to complete the purchase. Using shipping addresses as a billing address by default is a good way to reduce the number of fields – ideally design a single side box where the store owners can see their car and enter delivery and payment information.
- Alternative to registration. Forcing shop owners to create an account before their first purchase will remove the shop owners.Show product details. Showing details such as product names, images, shapes, colors and prices in shopping baskets helps shop owners remember each product, as well as comparing products. Disconnect products back to your full product pages in carts so that store owners can undergo more details if necessary.
- Make the trolley easily editing. It should be easy to reach the ability to remove details such as removal, later storage or shape, color or volume.
- Avoid unexpected shipping costs and surprise of taxes. Unexpected shipping cost is one of the main reasons why shop owners leave their shopping cars. Keep the shipping option with accurate calculations of costs and do taxes, and postpone the date of expected delivery.
Summary
Online stores hope it doesn’t matter. When designing the e-commerce clothing website, it’s not just about creating a website, but about creating an online shopping experience that will become customers who pay passive shop owners.
Hopefully, this e-commerce website’s design guide will help you make the necessary design decisions to take good e-commerce DINX that is professional, attractive, user-friendly and let shop owners come back for more time. Rapid growth plus relatively low market share means that there is still a huge opportunity for new players to beat traditional industry leaders.